Subject: Advisory Boards Idea for Business Houses

Message: New Trends in Advisory Boards

 Advisory Boards are being implemented by companies globally to leverage knowledge. The Advisors discuss strategy and how to benefit from knowledge created and knowledge shared. The Boards are also helping management to think about where they want the business to be in the medium to long-term and determining what changes need to be made to ensure that the companies get there.

Advisory Boards are being used to help large companies,

Adjust their strategies to the pressures from public interest groups

With public opinion about globalization ambivalent and communication instant, CEOs of multinationals will need to go beyond a public relations strategy. To improve their business and social environments around them, goals and relationships can be developed working with employees, local customers and suppliers, advocacy groups and leaders in the local community in strategic meetings

Develop technology and/or an Internet strategy

Seasoned strategists who are "off the grid" thinkers, after succeeding in their own companies by changing corporate culture to become more transparent, putting the right technical infrastructure in place, and moving at breakneck speed, are now serving on Internet Advisory Boards. The techno-savvy executives share their insights on how to lower costs dramatically across supply and demand chains, taking customer service into a different league, entering new markets, creating additional revenue streams, and redefining business relationships.

Provide competitive intelligence and help create differentiated products and services that can capture mindshare

The quickening pace of globalization, technological change, and deregulation makes it more likely than ever that companies can be blindsided by a competitor, who appears overnight from anyplace in the world, which can take the lead with one innovative product or service. Advisors serve as an information pipeline.

Serve one year terms which provides leverage to change Advisors as needed

To avoid the problem corporate boards can face-aging directors staying on until retirement, Advisory Boards' limited terms provide rotation as different skills are needed, so management can invigorate their Advisory Board to deal with the speed of change.

Interact with targets in the form of consumer-data collection and marketing

Outside experts, who are "on trend" bring knowledge about the big picture and the critical driving forces that are affecting business, recommend a multi-channel, multimedia view of the customer, and share experiences on how to shift marketing from being image and awareness centered to including new media.

Advisory Boards are helping Internet startups and growing companies.

Provide mentoring and guidance

Hands-on management expertise assists inexperienced newcomers jump into startups.

Obtain capital of the highest quality and then leverage it.

The right money should be able to open doors to networks-including strategic alliances, channels of distribution, and the right talent.

 Recently Ms Susan Stautberg head of Partner Com a pioneer in setting up Advisory Boards for global companies visited India to share ideas how advisory boards reap benefits to dynamic companies by expanding markets and greater public respect.